Thursday, 26 September 2013

Miley Cyrus, VMA's biggest winner despite the lack of awards

While it is interesting to note that Miley Cyrus did not take home a single award on the MTV Video Music Awards, she did however earn quite some reputation for her infamous act with Robin Thicke on national television.

                                                       
I think I heard a mom said "Children.... close your eyes"


Apparently, The Guardian claimed that her "twerking" was "just not working". In fact, a press release was issued saying that her performance just "substituted talent with sex". Miley wore a nude PVC hot pants and boob tube was indeed more raunchy that anyone could have ever expected. I guess the old adage, "sex sells" still prevails in this case.


                               
Check out Willow's reaction (middle)....haha, priceless


I'm saying so because, in the wake of her performance, the Hannah Montana stay skyrocketed in possibly every social media metric available. Below are some of the statistics:
- An increase of 100,000+ Instagram followers
- An increase of 50,000 Facebook likes
- The word "Cyrus" topped Google hot searches a day after the VMA

Perhaps the highlight of this was that Cyrus scored 300,000 Twitter mentioned per minute. If you compare the figures with the much anticipated Super Bowl blackout at 231,000 mentions and the 2012 presidential election at 327,452.... the Miley's effect on the social media space must have clearly tell something.

And surprise surprise, her latest single "Wrecking Ball" debuted on the day of the VMAs. As a result of the social media fiasco, the song:
- Ranked No. 2 on iTunes charts
- Her single "We Can't Stop" ranked No.5

Her rankings on the Top 5 chart are alongside with two other gold Hollywood celebrities; Lady Gaga and Katy Perry. 

This is quickly followed by her magazine spreads for the Rolling Stones in October and for November's issue of Fashion Magazine.

November issue of Fashion magazine 



Miley posed nude for the Rolling Stones magazine

All in all, this is worked out to be a very well-executed plan to broadcast to the world on Miley's transformation for a child star to an adult star. 







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