How businesses are making an impact with Vine's 6-seconds video

There’s a lot that can happen in 6 seconds. You could send a very important email, create the first impression, as well as rate people’s potential as a romantic date (well, according to a study done here.)

Given this, the launch of Vine-which is also affectionately dubbed as Twitter’s new son allows businesses to promote bite-sized video contents and incorporate it into part of their marketing strategy.

Similarly, the 6-second video app also caters to our limited attention spans. Unlike conventional marketing platforms, this new platform holds great potential for businesses to utilize the video app as a free marketing platform (gone were the days where businesses are given the luxury of millions for an advertising campaign!).

Below is a compilation of numerous (and growing!) campaigns that caught my eye;

1    1)      How –to-Clip by Bacardi UK. Who says that you need bar-tending lessons to create good cocktails ? Bacardi shows that you can (apparently) create similar results under 6 seconds !

2    2)      One of Unilever’s brand, Dove, quickly utilized this platform that features a bar of Dove soap ‘bowling’ towards a few of its shower products.

3    3)      ASOS, the largest online retailer in the world incorporated Vine as part of their strategy to make a clever twist on the limits of online shopping. Researches have revealed that customers ultimately still prefer in-store shopping experience, and the look and touch of the product. Somehow, getting a rectangular box delivered to your mailbox does not seem, as, ummm, glamourous. This quick video shows how online shopping can deliver that element of surprise when customers open their packages.

4   4)      General Electric satisfies the inner scientific geek of its audience by posting this video that features a 6 seconds science series. In here, corn starch and water are mixed to produce rather cool effects.

5    5)      In the video below, Oreo shows us a creative way to turn its conventional package into a “milk cup” and cookie storage. Talk about multi-purpose to a whole new level or also known as “hack” your “pack”;

And here are the 5 mini-clips, hope you enjoyed them !