Prankvertising: Carrie's telekinetic powers over a cup of coffee ?

I was researching on a share-worthy viral video, and accidentally stumbled upon this. Dubbed as the latest version of advertising.... the "Prankverstising",  this is one clever marketing ploy for the upcoming release of Carrie, staring Julianne Moore and an adaptation of Stephen King's 1974 novel classic. In the new version- to be released in Australia on 28th November- an outcast high-schooler with telekinetic powers is played by Chloe Grace Moretz.

Carrie, an upcoming 2013 supernatural horror film

and is the 3rd adaptation of Stephen King's novel

Like in the movie, Carrie, the lead character is a girl with supernatural or also known as 'telekinetic' powers. The video started off to show how the prank was set up, and has currently earned over 23 million views on Youtube over the span of TWO days. The 2-minute plus video, which was set in New York, showed the team of crew erecting a fake wall in the coffee shop and positioning themselves behind it to carefully execute all the stunts.

Similarly, the tables and chairs are remote-controlled, and the bookshelves are spring-loaded to create the special effects. The video started off with a typical coffee shop with "actors" and some real customers. The 'story' started when a man accidentally spilled coffee over a girl's laptop, who in this case is known as "Carrie", the one with telekinetic powers. This revealed her powers, and literally threw a man across the room-without coming into contact with him.

The video also managed to capture the (priceless!) expressions of some customers, including a couple of dogs when they witnessed this 'event'. Ofcourse, these customers absolutely had no idea that this was a purely set up prank.

A genuinely shocked customer

"What the HELL was that ?!?!"

This brilliant idea sets the precedence of future creative advertising. The form of "Prankvertising" which recently went viral was the "LG Ultra HD TV Prank-End of the World Job". The video can be viewed below;

And, thank god that no buckets of red paint or pig's blood is involved in the making of the prank !